Pepsi has tapped Missy Elliott and H.E.R. for an ad pitching Pepsi Zero Sugar during the Super Bowl. The 30-second spot is clearly aimed at its arch-rival Coca-Cola with the opening scene showing H.E.R. and a large crowd having their red soda cans transformed into black, Pepsi Zero Sugar cans. 

 Sure, the cans say “Cola” but the reference couldn’t be more obvious with Pepsi using Coca-Cola’s typeface while in the background you can see Coke’s well-known wave symbol. The whole spot is anchored by a cover of The Rolling Stones’ classic song “Paint It Black”.

co-produced By Timbaland and His Team